What I'm Up To Now
Here's a timeline of what I'm working on personally and professionally in 2018 (inspired by Brian Hemeryck).
I'd like to look back on this year and see I:
Created more than I consumed
Said yes to more opportunities (or went after a few more proactively)
Expanded my skillset
Read a book a month, and
Pushed myself past my comfort zone a couple times.
Current location: Vancouver, BC.
Things I'm actively learning more about: SEO & SEM (the technical, how-to nitty gritty).
Attended a talk on how women transformed Disney Animation
Incredible author and impressive researcher Mindy Johnson delivered a lecture at Emily Carr. She spoke about the women behind all the classic animation we know and love from Fantasia to Sleeping Beauty.
Normally history’s presented to showcase Walt and other men, but Mindy’s telling the missing part of history. Watch for the documentary to hit Disney plus, and for her illustrated children’s book about the animators.
Confirmed a speaking gig at 2019’s Experience Inbound
Planning on going? The speaker lineup sounds pretty great from the sneak peek I’ve gotten. Looking forward to heading to Wisconsin for this in June!
Read: The Wych Elm
Whew, fastest month ever. Here’s what went down:
Officially launched a course with Skillshare.
Months in the making, this project was a collaboration with the producers at Skillshare, and something I’m really excited to have been part of.
Together we planned the course content, our teacher Ryan went to shoot in New York with the amazing Scott Sullivan and Alex Ginsberg, and as of this update there’s been over 1,000 students so far.
Read: Calypso by David Sedaris.
Went on a weekend road trip to Portland.
Voodoo donuts and what I wish was an all-day visit to the legendary Powell’s book store.
Would loved to have spent more time on the Bird electric scooters scattered through the city. (They gotta find a better way to dock those, but it’d be awesome to get some in Vancouver).
Alright so this first thing technically happened August 28-29th (so I’m cheating a bit) buuutttt:
I had the honour of co-hosting CTAConf 2018
Thanks to Ryan Engley and Stef Grieser, I was invited to co-host one of the largest, most exciting marketing conferences in North America and represent the amazing Unbounce team in front of 1000+ marketers in the Queen Elizabeth Theatre.
Despite pre-show jitters, I’m thrilled to have been up there next to my incredible colleague Ryan. He makes being a charming host look crazy easy!
Read: Educated by Tara Westover.
Welcomed two crazy-talented writers to my team
In May we began the hunt for incredible content creators, and in September, we got double prizes! Hayley Mullen and Colin Loughran. Can’t say enough about the two of them and the work we’ve been up to so far.
Spent August mainly enjoying summer. Working, but also:
Explored Banff, Alberta.
Lake Louise and the summit of Sulphur Mountain were highlights on an unforgettable trip.
Reading: Circe (well, trying to read this. I may need to pick something new—any suggestions?).
Attended Spark CG Society’s event BEHIND THE VFX OF ANT-MAN & THE WASP. This was another A++ event by Spark and featured DNEG’s VFX Supervisor Alessandro Ongaro who took us through some of the Marvel movie’s coolest VFX scenes. I’m always so inspired by what it takes to pull a huge production together, and hearing about behind-the-scenes details was really cool. I.e. his team snuck in his name on the restaurant behind Ant Man in a chase scene:
And lastly, went paragliding off of Grouse Mountain, an elevation drop of 3,300 feet.
Had to psych myself up big time for this, but it was well worth the Tom-Cruise style run off the cliff for a birds-eye-view of Vancouver. I'll file this one under "pushed out of comfort zone".
Prepared a session for Wistia's virtual conference, Couch Con.
Read: The Snow Child.
Spent a morning talking shop on a panel hosted by Quietly. (See the photo on the right).
It was really fun to chat with other content managers from Sage Wellness, Hyperwallet, and MEC (they're all doing such cool things). Huge thanks to Quietly for inviting me to talk about Unbounce's content.
Finished the ten week SEO/SEM course I've been taking.
Whew, ten weeks was longer than I thought it'd be, I'll be honest. But I learned a lot to supplement my core SEO know-how and was really proud of our group's final presentation. We put together an SEO/SEM audit for Vancouver-based brand, AG Hair.
Read: Crazy Rich Asians
Attended STAT City Crawl, an SEO event run by GetSTAT, with my coworkers. (this was a terrific event and if you can catch one in another city, do it!)
Growing the content team at Unbounce with a new hire. If you or someone you know is a terrific B2B SaaS content marketer, check out the job description and apply.
Read: Lost and Founder, by the incomparable Rand Fishkin (if you're into the startup scene, this is a great book. Covers the pros and cons of VC funding, as well as a really refreshing look into what it's like to run a business for the long haul). Thanks to our CEO Rick for giving a bunch of copies of the book to our team.
Started a ten week SEO, SEM, and Analytics class at Brainstation to formalize my knowledge in these areas.
Spoke on a panel with HubSpot and Microsoft at VidTalks, Canada's Premier Video Marketing Conference For Brands & Businesses
Was a guest on Co-Schedule's Actionable Content Marketing Podcast. Nathan Ellering is one of the nicest people on earth. They've got a ton of episodes full of great advice I'm going to add to my morning routine.
Read: Writing Screenplays for Fun and Profit (An awesome read if you're interested in how anything's produced in Hollywood. And let me tell ya, getting a screenplay produced is a freakin' miracle by the sounds of it).
Took a four week Standup Comedy Class with Instant Theatre (I've always wanted to do this, and it was awesome).
Read: The Power
Read: A House in the Sky, Little Fires Everywhere