I Lead Teams That Create Whip-smart, “holy-💩-that’s-good”-Marketing
A potent mix of experienced strategist, producer, and storyteller, I’ve spent 11+ years creating high-converting campaigns and industry-recognized content for SaaS brands.
Today I build and lead teams to scale content engines. I’ve done this most recently for Shogun in the ecommerce space, Unbounce, and I was one of the first to build buzz and brand awareness for Vidyard, a video marketing platform.
I love articulating differentiated value, creative brand execution, and variety.
To date I’ve been fortunate to work on everything from editorial and GTM strategy, to customer adoption, rebrands, site overhauls, original research, pricing changes, style guides—you name it!
“Vidyard marketing was built on top-notch, cutting-edge, valuable content that got attention and helped build a category. At the heart of that content engine was Jennifer Pepper. From brainstorming to final delivery, her creativity, attention to detail and project management skills allowed a small team to deliver content that was praised by some of the biggest brands around. She created video marketing best practices that are now being used across B2B marketing today.”
Joe Gelata, Former Director of Demand Generation and Revenue Operations at Vidyard
Where I’ve Worked
My Superpowers
I mean, it’s no teleportation, but…
Strategy’s my middle name
Sure, you can create content, but I can tell you exactly what you should create, go back and refresh, (or whether you should be blogging at all*gasp*). It’s not about publishing for the sake of it—it’s about what you prioritize (efficiently) and the business result.
Positioning & MESSAGING is my jam
I help teams distill complex stuff down into real talk. Nobody wants a “synergized automation solution” (yikes) but they do want “an invisible sidekick competitors can’t beat”. I ask questions from the lens of an ideal prospect to get clear on what we’re sellin’.
VIDEO CAN BE TOUGH. I HELP MAKE IT EASy
Everybody wants slick brand videos, but if they don’t jive with your positioning—or their purpose isn’t clear—they aren’t worth your investment. I’ve produced dozens of videos and can pass on hard-won lessons for shoot days and beyond.
I Learned from the best at recognized startups and scale-ups
As employee 25 at Vidyard in true work-in-a-loft startup days and employee ~50 at Unbounce as we’ve scaled to ~200, I’ve been exposed to the marketing tactics and marketers considered best in the biz.
I STUDIED THE ART OF PERSUASION (NO, REALLY)
I could have become THE Dr. Pepper, but instead I have an Honours Arts & Business degree from the University of Waterloo in ‘rhetoric & professional writing’. Sadly this involved analyzing many ancient texts and absolutely no re-runs of Mad Men.
Places you might’ve read something I wrote:
What People are Sayin’
“Jen is an excellent individual to work with in all capacities... I can confidently say she is one of the smartest and most driven leaders I’ve had the pleasure of working with. She has both sides covered—a very strong work ethic, analytical mind and focus on results, while paired with strong creativity and people skills. She takes projects head on and has the ability to rally the team with her. ”
Brian Hemeryck, Growth at Clearbit
“Jen’s leadership has brought a new level of content and expertise to Unbounce that is unparalleled. Unbounce has become my go-to for marketing advice, insights, and guides to support my clients, marketing teams, and my students at Brainstation. Jen’s strategic vision, kick butt content skills, and overall understanding of what marketers need makes her one of the best content leaders out there. ”
Kasey Bayne, Director, Growth at VRIFY
“Jennifer is one of the most brilliant marketers I know. The combination of technical know-how, creative insight and strategic acumen she brings to the table is incredibly powerful and, in my experience, extremely rare. [She’s] unfailingly kind, inherently helpful and always approachable, and the type of person people can’t wait to follow”
Dan Martin, Senior Director, Content and Public Relations at DHI Group
See Some Work
I mean you’re here, right. Poke around. Get snoopy.
Website Overhaul—Unbounce 2019
Video Production
Brand Refresh—Unbounce 2019
Original Research — Unbounce’s 2020 conversion Benchmark Report