https://jennifer-pepper.com/video-marekting-production daily 0.75 2024-02-07 https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1598239247969-U6AG3H10ALMVHH6R4Z5B/videobackground.png Video Marketing & Production https://jennifer-pepper.com/jennifer-pepper daily 1.0 2024-07-30 https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1592075026900-MZAOSKNTY2VXDWWTIGL0/video+thumbnail.png Jennifer Pepper | Senior Digital Marketer Video Production https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/e417c45d-953c-4699-8e13-ebfaac5d33b2/Screenshot+2024-07-29+at+6.54.25%E2%80%AFPM.png Jennifer Pepper | Senior Digital Marketer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1590982413068-G3PKJ6BOK1PIDDRNYDKS/logobar2.jpg Jennifer Pepper | Senior Digital Marketer https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1592074869911-KN2D92EA1E5U20V7W9O7/Screen+Shot+2019-06-28+at+1.10.44+PM.png Jennifer Pepper | Senior Digital Marketer Brand Refresh—Unbounce 2019 https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1587947625721-O7YU63RGC6S16ABZRLCG/Screen%2BShot%2B2020-04-26%2Bat%2B5.35.54%2BPM.jpg Jennifer Pepper | Senior Digital Marketer Joe Gelata, Former Director of Demand Generation and Revenue Operations at Vidyard https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1590874659374-9UARD1E4AF0ZT4UGCNSJ/logobar-balanced.jpg Jennifer Pepper | Senior Digital Marketer https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1587947430614-OGEGNPS35B7FETSMMMBW/brian.jpeg Jennifer Pepper | Senior Digital Marketer Brian Hemeryck, Growth at Clearbit https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1592074621880-G3PZIO6VTGMSX9H9E6CT/kim-2+copy.jpg Jennifer Pepper | Senior Digital Marketer Website Overhaul—Unbounce 2019 https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1611529409360-YST2XCVRN5M55DK6VCQE/Screen%2BShot%2B2021-01-24%2Bat%2B3.02.23%2BPM.jpg Jennifer Pepper | Senior Digital Marketer Original Research — Unbounce’s 2020 conversion Benchmark Report https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1598415414132-QR7SU68TEQN65QD1EPU2/kaseybayne.jpg Jennifer Pepper | Senior Digital Marketer Kasey Bayne, Director, Growth at VRIFY https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1598128095016-82LCQWYGA6H17CJXVYX1/Dan+martin.jpeg Jennifer Pepper | Senior Digital Marketer Dan Martin, Senior Director, Content and Public Relations at DHI Group https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/8bfc1ecf-4840-4af4-b853-472e006f5205/shogun_logo.jpeg Jennifer Pepper | Senior Digital Marketer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1588548955202-3F9ETIGH6V69S40O4JTF/IMG_8527.JPG Jennifer Pepper | Senior Digital Marketer https://jennifer-pepper.com/unbounce-brand-refresh daily 0.75 2023-10-19 https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1561749328769-34BLADKDC66G3BZGV4NP/Unbounce_Swag_02.jpg Unbounce's Brand Refresh Inspired by MailChimp’s internal brand reveal, 2 of our chocolate bars contained Golden Tickets for staff to find and win trips with. https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1561746508730-VHRC7KLBVZWHLY2M96Z6/Screen+Shot+2019-06-28+at+11.22.22+AM.png Unbounce's Brand Refresh Think powerful looking upshots of Michael Jordan et. all.. https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1561745044055-GJ9QAKUEKDP8AYTOF4N2/Screen+Shot+2019-06-28+at+11.03.48+AM.png Unbounce's Brand Refresh Hmmm, I’m not sure about sounding “mature”…or confusing for that matter. https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1561749343468-1KHDR87EN9QHP68V85WF/Unbounce_Swag_03.jpg Unbounce's Brand Refresh We chose a honeycomb chocolate flavour to represent the unexpected characteristic of the brand best. https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1561749313077-IZ78BHJVP8J5AR9WUC5R/Unbounce_Swag_01.jpg Unbounce's Brand Refresh We gave staff a branded swag-pack containing a notebook with customizable stickers in the new brand look, new t-shirts, pens, values postcards, and branded gourmet chocolate. https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1561748507306-KGKGZPRY8W9ZLRD7EQAU/color-hierarchy-noshadow+%281%29.jpg Unbounce's Brand Refresh https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1561749580223-CI3OQ7NA6UX8HJVJQSL6/marketer-moving-1+%281%29.jpg Unbounce's Brand Refresh https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1561748565013-GGTDBY36D2MREONEJM7W/model-portraits.jpg Unbounce's Brand Refresh We worked with a photographer on bespoke images to represent our real customer base. https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1561743557741-BP790I2PXM6OKCIE5002/logo-comparison.gif Unbounce's Brand Refresh Out with the old & in with the new. https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1561745747390-ZCP05R9A4WU1DBRHXH0A/image-asset.png Unbounce's Brand Refresh New rule of thumb: Does our copy sound like a combo of these two voices? If not— head back to the drawing board. https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1588548282091-YSKIH37C00ALGSLOJWSO/marketer-moving-1+%281%29.jpg Unbounce's Brand Refresh https://jennifer-pepper.com/product-launch-strategy daily 0.75 2020-06-13 https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1565057167370-TG8QGKCCKFOZECYNOL7Y/shortpagespeedreportexcerpt.png Go-to-market content strategy https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1565037043673-QSW07A038PSHLP51NJKM/randfishkinquote.png Go-to-market content strategy https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1565042262975-665VQ8L4PAOF26M1RJ83/Screen+Shot+2019-08-05+at+2.56.17+PM.png Go-to-market content strategy Would you just look at the lifespan of this post? It lives on month-to-month like the energizer bunny. https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1565043907455-W0GS3ZC5NA312GLOWJUD/Screen+Shot+2019-08-05+at+3.24.50+PM.png Go-to-market content strategy https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1565043177993-5J1VER6G833Q2O9VB478/Screen+Shot+2019-08-05+at+3.08.01+PM.png Go-to-market content strategy https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1565043164506-IXRV8FV9UQ2PB8CUZPWR/Screen+Shot+2019-08-05+at+3.08.16+PM.png Go-to-market content strategy https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1565042574230-1NOD7YFJHLWDVV4C26B0/Screen+Shot+2019-08-05+at+3.02.45+PM.png Go-to-market content strategy https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1565037028669-D7T756RC4FG65R81C7AG/kristaseiden.png Go-to-market content strategy https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1565039837058-U6MZ882EUHDK4XE1FQ19/Screen+Shot+2019-08-05+at+2.17.07+PM.png Go-to-market content strategy https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1565042765049-CY6KQNEMB79267QV7EIW/Screen+Shot+2019-08-05+at+3.01.33+PM.png Go-to-market content strategy https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1565041586988-X1RTJBBV975RVN8WBXET/Screen+Shot+2019-08-05+at+2.46.07+PM.png Go-to-market content strategy Here you can see the overarching content strategy interlinking the various launch pieces, as well as their unique purpose in the plan. https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1565042756478-V5O0XNSZHUU54OCHGUF1/Screen+Shot+2019-08-05+at+3.01.47+PM.png Go-to-market content strategy https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1565041964764-TO9RO0661PYUI61GGDCX/Screen+Shot+2019-08-05+at+2.52.33+PM.png Go-to-market content strategy https://jennifer-pepper.com/speaking-at-marketing-events daily 0.75 2023-10-19 https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1588546952761-0KV1OSYEUJY1N3CD4PL3/Screen+Shot+2020-05-03+at+4.02.18+PM.png Speaking https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1588546658858-DL99W4Z8OYK5TOEF8HDU/CTA_2019_0925_090642-4609_OU.jpg Speaking https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1588545644275-C4Y3E3BMCVFZELTTZ2VX/Screen+Shot+2019-12-08+at+2.00.55+PM.png Speaking https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1588547269343-K47HZDG0NNFBRTPFEX3S/image-asset.png Speaking https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1590981010463-OX4DXZ66L5NG5YTN7Y17/CTA_2019_0926_093452-2509_OU.jpg Speaking https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1590981209700-X8HFUQIG7OC1R3PWCHD8/EY9v7sQVAAADZXx.jpeg Speaking https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1588546505463-QVMRUODU4VX1CVHPFN78/IMG_6020+2.JPG Speaking https://jennifer-pepper.com/lead-gen-content-campaigns daily 0.75 2020-08-22 https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1564946123657-THP6V13Q7NG8NU4PLVCC/image-asset+%281%29.png Lead Generation Content https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1590978035835-RFSQPRKV91M75B0V2W20/Screen+Shot+2020-05-30+at+12.41.53+PM.png Lead Generation Content https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1590954283678-PC5396GHAYD9RU04PQKL/cover.png Lead Generation Content Click here to see the live landing page https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1564945982137-ZK2XJDL8GFEF86X0KPON/image-asset.png Lead Generation Content Click here (or the image above) to read the guide https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1565029449262-76K7FGPJHSQ370MT2VSM/ebooks.jpg Lead Generation Content https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1590958343702-HFGOM9DC192509MONG72/Screen+Shot+2020-05-31+at+1.46.40+PM.png Lead Generation Content https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1590958135649-PKK1UWWZQVC9MEZ6EFZ8/Screen+Shot+2020-05-31+at+1.48.38+PM.png Lead Generation Content Click here to access the live landing page https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1565032853770-A796BPBKB8I3ZD79WHFK/excerptmetricsmatter.png Lead Generation Content https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1414891307370-1YEIL8L0R1X7X5RU77QM/image-asset.png Lead Generation Content https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1590980041410-E0MQLV91DDF9DQUHXKQA/Screen+Shot+2020-05-30+at+12.43.20+PM.png Lead Generation Content https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1590956810901-G9LUTBVPZ586S0BWJ63F/landing+page+ecomm+lookbook.png Lead Generation Content The landing page built to showcase the lookbook https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1527374534972-PR6QY76GNR82KD9ZU9RE/Screen+Shot+2018-05-26+at+3.40.37+PM.png Lead Generation Content https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1590979857235-2GP9K986Y1PZFWQ864FA/Screen+Shot+2020-05-30+at+12.44.43+PM.png Lead Generation Content https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1414890943462-N4F9QI37MVPD3D0V2DGI/Screen+Shot+2014-11-01+at+9.03.53+PM.png Lead Generation Content Click above to access the PDF to read. https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1590980081940-XGTL5W170FWQDXGEZLSF/Screen+Shot+2020-05-30+at+12.50.39+PM.png Lead Generation Content https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1590959827628-ZRMEDXM22D663CLN0X66/bannerimageleadgenassets.jpg Lead Generation Content https://jennifer-pepper.com/customer-stories daily 0.75 2020-06-12 https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1591473870782-HW2KKCNH8FL0KZKSF53G/image-asset+%281%29.png Customer Stories Testing out whether folks would download the case study behind a gate, turns out—they would! https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1591472853932-0WU1ZBZTFXM02KJRONVF/callrail-workshop-digital-unbounce.png Customer Stories Luke Bayley’s story on how Workshop Digital uses CallRail to track conversions from LPs for clients https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1591472563069-QWA4AA569E9YNHCPJ3UK/Packlane_feature.jpg Customer Stories Hayley Mullen’s story on how Packlane scales campaign creation with a builder https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1591473960456-4N9R1VDTFE1D229KGOY5/image-asset+%282%29.png Customer Stories The campaign was shared by the incredible Ann Handley and Lee Odden, helping us reach a ton of people. https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1521604156477-UGWO5I58CSNLG7CH2UOR/featureimage_final_1024x576.png Customer Stories https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1591474059954-6L79ZTL5A6QE1D35FOWA/Screen+Shot+2020-06-06+at+1.07.26+PM.png Customer Stories https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1591472185038-8ZTJI4Y9ELWDQ6R88X4A/image-asset.png Customer Stories Luke Bayley’s story on how Later collected hundreds of thousands of leads with Unbounce pages. https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1591474007616-N198YS5204RZJI5ANN6X/image-asset+%283%29.png Customer Stories https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1591472084126-CBYZOZUJQDKMY4TFZPP4/image-asset.jpeg Customer Stories Garrett Hughes story on how wedding startup Zola rose to new heights with targeted marketing https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1591473839301-ZLC4IOGWVGFOGXPIRAQ0/image-asset.png Customer Stories Here’s what the landing page we built looked like https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1588549656078-OCQ23YL1KAAADMOZ0DKM/indochino+banner.png Customer Stories https://jennifer-pepper.com/unbounce-2020-conversion-benchmark-report daily 0.75 2021-02-14 https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1611526004322-VIFZBOOIQONJYZN1ID58/Screen+Shot+2021-01-24+at+1.37.02+PM.png The 2020 Conversion Benchmark Report https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1611526250086-6O5K39GS6X69ZQ2NM1I5/Screen+Shot+2021-01-24+at+1.32.51+PM.png The 2020 Conversion Benchmark Report https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1611526727394-WT5T6IW5BBFSFUQ090UT/Screen+Shot+2021-01-24+at+1.36.42+PM.png The 2020 Conversion Benchmark Report https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1611526749810-UMVLF45YNIIMSC40WCIZ/Screen+Shot+2021-01-24+at+1.36.50+PM.png The 2020 Conversion Benchmark Report https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1611528189562-3TLVZ1KKOY6ER8YBCFRL/Screen+Shot+2021-01-24+at+2.42.37+PM.png The 2020 Conversion Benchmark Report https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1590979857235-2GP9K986Y1PZFWQ864FA/Screen+Shot+2020-05-30+at+12.44.43+PM.png The 2020 Conversion Benchmark Report https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1590980081940-XGTL5W170FWQDXGEZLSF/Screen+Shot+2020-05-30+at+12.50.39+PM.png The 2020 Conversion Benchmark Report https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1611526696467-QI0T2YLQ2R6QXC25ZB3O/Screen+Shot+2021-01-24+at+1.36.21+PM.png The 2020 Conversion Benchmark Report https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1611524654448-KJV65LE8YK61B0BIMQO3/CBR_book_mockup.png The 2020 Conversion Benchmark Report The original 2017 Conversion Benchmark Report https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1590980041410-E0MQLV91DDF9DQUHXKQA/Screen+Shot+2020-05-30+at+12.43.20+PM.png The 2020 Conversion Benchmark Report https://images.squarespace-cdn.com/content/v1/513cc1f4e4b0fe58c65973bf/1611524335553-VYVNQAW5MUFVLCTIL0AB/Screen+Shot+2021-01-24+at+1.38.19+PM.png The 2020 Conversion Benchmark Report