The Modern Marketer's Guide to Video
Released in May 2013, this was my very first ebook and large brand collaboration. I reached out to Oracle Marketing Cloud's Amanda Batista to co-brand this lead-gen asset and corresponding video campaign produced in-house at Vidyard.
In the guide, we cover:
What it means to narrowcast
The six steps to purposeful video marketing
Ways to use video throughout the funnel
Connecting video to your marketing automation platform, and
The metrics you need to track as a successful video marketer
Results: A week from the release of the video to support the asset, this campaign was converting at 41%. (visit to form submit). Within one quarter, the eBook converted 1,254 qualified leads. As an evergreen piece, it continues to deliver a solid 200+ leads per month.
The video promoting the guide
I wrote the script and organized the production of the following Metrics Matter campaign.
I play fumbling marketer, Sarah...
Landing page copy:
A few excerpts:
Graphic designer: Kristina Stankovic, Author: Jennifer Pepper, Contributor: Jon Spenceley "Lead Scoring Like a Pro With Video", Videographer: Blake Smith, Editors: Amanda Batista & Tyler Lessard.