The Modern Marketer's Guide to Video
Released in May 2013, this was my very first ebook and large brand collaboration. I reached out to Oracle Marketing Cloud's Amanda Batista to co-brand this lead-gen asset and corresponding video campaign produced in-house at Vidyard.
In the guide, we cover:
- What it means to narrowcast
- The six steps to purposeful video marketing
- Ways to use video throughout the funnel
- Connecting video to your marketing automation platform, and
- The metrics you need to track as a successful video marketer
Results: A week from the release of the video to support the asset, this campaign was converting at 41%. (visit to form submit). Within one quarter, the eBook converted 1,254 qualified leads. As an evergreen piece, it continues to deliver a solid 200+ leads per month.
The video promoting the guide
I wrote the script and organized the production of the following Metrics Matter campaign.
I play fumbling marketer, Sarah...
Landing page copy:
A few excerpts:
Graphic designer: Kristina Stankovic, Author: Jennifer Pepper, Contributor: Jon Spenceley "Lead Scoring Like a Pro With Video", Videographer: Blake Smith, Editors: Amanda Batista & Tyler Lessard.