Prep for the Future Video Campaign
One of my favourite projects of all time, I conceptualized, wrote the video script, and acted as producer for our Back to the Future parody to promote a new Vidyard eBook.
We cast two talented Vidyardians, filmed in our parking lot, and our videographer created an awesome CGI DeLorean. Check it out!
Landing page copy:
The eBook: 'Designing an Incredible Digital Experience With Video'
The Back the the Future video ultimately promotes the download of this eBook I authored to explain why video marketers need video resource hubs on their websites. A dedicated video resource page helps you meet the demands of the newly empowered B2B buyer. Video data allows you to track digital body language, and a collection of video arranged in a content journey ultimately helps guide viewers through the buying cycle.
You can read my guest post about the topic on the Oracle's Modern Marketing Blog.