I lead teams at SaaS brands to produce incredible content that gets results.
Tempting as it might be to earn a PhD to officially become Dr. Pepper, these days I work as a Digital Marketing Manager.
—And, hey, throwing around lingo like MRR, NTS, and APRU on a regular basis makes you sound kinda doctoral, right? ;)
Equal parts scrappy problem solver, content strategist, and video producer, I’m all about helping software brands create persuasive content and campaigns addressing real business challenges. Acquisition, product marketing, and sales enablement? Those are my jam.
With nearly seven years of experience in editorial roles (largely for B2B companies), I’m a seasoned writer, editor, and content strategist with a knack for producing—or coaching teams to produce—everything from customer stories, conversion-focused web copy, editorial, and, my absolute favourite—scripting and producing videos.
I currently work at Unbounce, and in my roles to date I’ve been lucky enough to problem solve throughout the customer journey: whether it’s growing top of funnel traffic, lead generation, sales enablement, and even increasing trial to paid product adoption.